Coming Events

Wednesday, December 11

TurnUP! CPG X ECOMM Holiday Party

​Celebrating the two most fun communities in Austin, the Consumer Packaged Goods and the E-Commerce folks to wrap up a jam packed 2024. Before we get into the holidays 💪🏼

See you there CPG & ECOM Crew

Become a Partner

If interested in becoming a partner or sponsor for our upcoming events, please fill out the request below and we will get back to you!

  • Willpower: Rackets Up For Fall - September 28

    An exclusive event where guests connected with amazing people and elevated their wellness through a fresh, modern Padel experience.

    Take a look! 
  • TurnUP! CPG & ECOMM Celebration - September 18

    ​Celebrating the two most fun communities in Austin, the Consumer Packaged Goods and the E-Commerce folks to wrap up Austin's spicy summer solstice.

    Watch Recap 
  • Sunday Service: Pick Up Sand Volleyball - August 08

    Another coool Sunday Sand Volleyball at Project Serve

  • Willspike Volleyball Fest w/OOFOS - Saturday, August 31

    WILLSPIKE came back strong for our 1-year anniversary! We teamed up with OOFOS and pro volleyball star Carly Wopat, and the Blind Draws Format made it a fun event for everyone!

  • TurnUp CPG Happy Hour - Wednesday, August 21

    Chill vibes and craft brews at our last Austin CPG meetup. Connected with fellow brands, sipped on local favorites, and even tried some Willpower Wellness Waters.

  • Meet Your Match - Pickleball Event - Thursday, August 15

    The Austin's singles gathered for an epic Pickleball event with a live DJ, Gelato Paradiso, drinks from Hazlo, Upline Brewing, and Iron Wolf Distillery. It was the perfect vibe to meet someone special!

  • Wind Down With Will Power - Sunday, August 11

    Another coool Sunday Sand Volleyball at Project Serve

  • Wind Down With Will Power - Thursday, August 8

    What an unforgettable day for Willpower Women. We are SO grateful for the amazing sponsors, vendors, and attendees who made our women’s wellness retreat unforgettable.

    Watch Recap 
  • WILLPOWER: Women's Retreat - Sunday, August 04

    Ladies kicked off their day with a morning walk and run, then enjoyed yoga, spa time, and awesome activities like self-defense and live podcasts. It was a fun and empowering women’s event!

  • TurnUp CPG Happy Hour - Wednesday, July 17

    A laid-back evening with fellow CPG brands and friends. Thanks to Texas-Boxed and ShipperHQ, for their support in fostering Austin's CPG community! It was a great evening.

  • Sunday Service: Pick Up Sand Volleyball - Sunday, July 14

    ​Kicking off Bi-Weekly Sunday Sand Volleyball (4th edition) Practice & Pick Up @ Project Serve. Sundays, from 2:00pm - 5:00pm

    ​Open to everyone

  • I Run for Ice Cream 5K - Friday, July 12

    Welcoming runners and walkers of all speeds. Participants enjoyed a sweet treat at the finish line, thanks to our partnership with ASICS.

    Take a look! 
  • I Run for Ice Cream 5K - Sunday, June 23

    An awesome Sunday with WillPower's 5K run to ZED's for Austin's best real fruit ice cream! Lacing up our shoes and enjoying the delicious reward at the finish line.

    Take a look! 
  • TurnUP! CPG & Ecomm Firestarter - Thursday, June 20

    ​Celebrating the two most fun communities in Austin, the Consumer Packaged Goods and the E-Commerce folks to kick off the crazy hot Austin summer solstice

    Watch Recap 
  • Sunday Service VBALL: BYO Dad - Sunday, June 16

    ​Kicking off Bi-Weekly Sunday Sand Volleyball (4th edition) Practice & Pick Up @ Project Serve. Sundays, from 2:00pm - 5:00pm

    ​Open to everyone

  • Willpower Palooza - Saturday, June 15

    We had an amazing time at the WILL POWER concert series! June Palooza was a hit, with new artists, local bands, Austin vendors, and drinks flowing at Sapien. It was a fun-filled event you wouldn’t have wanted to miss!

    Watch Recap 
  • 80s Willspike & Chill - Saturday, June 8

    Willspike's "80s Willspike & Chill" event at the new ATX Beach volleyball facility was totally tubular. Attendees rocked their best 80s gear, enjoying volleyball, icy cold plunges, and a rad retro vibe!

    Watch Recap 
  • Yoga Class - Tuesday, May 28

    We wrapped up Memorial Day weekend with "Yoga & Chill" at SAPIEN CENTER. After a refreshing yoga class, attendees enjoyed Mezcal Frescas, Wellness Waters, and tasty treats during the social hour. The perfect way to relax and connect!

  • I Run for Ice Cream 5K - Sunday, May 26

    The event was a hit, with everyone enjoying complimentary scoops of delicious ice cream after the run. It was a fantastic way to blend fitness and fun, and it left everyone looking forward to the next gathering.

  • TurnUp CPG Happy Hour Wednesday, May 22

    A laid-back evening with fellow CPG brands and friends. Thanks to our sponsors, Michael Best and Bank of America, for their support in fostering Austin's CPG community! It was a wonderful time of networking and relaxation.

    Take a look! 
  • Top Gun Sand Volleyball - Sunday, May 19

    3rd edition of our Sunday Services at Project Serve, this time the theme was Top Gun, and it was an amazing afternoon! Lovely isn't it?
    Bi-Weekly Event

    Take a look! 
  • Pick Up Sand Volleyball Wednesday, May 5

    The 2nd edition of our fun and inclusive event with engaging in drills, open play sessions, and mini tournaments
    At Project Serve on one of our Bi-Weekly Sand Volleyball.

    Take a look! 
  • WillPower Palooza - Live Concert Series - Friday, May 3

    With indie bands, delicious food and drinks, and cool vendors, there was never a dull moment. The FRESCA Canning Machine was a hit, letting everyone create their own refreshing drinks. It was a day filled with music, food, and fun memories!

    Take a look! 
  • Bi-Weekly Yoga Classes - Tuesday, Apr 30

    Our after work wind-down yoga class at Vuka, followed by a social hour featuring our signature products and some yummy treats!
    This yoga class is occurring on a bi-weekly basis

    Take a look! 
  • I Run for Ice Cream 5K - Sunday, Apr 28

    We hosted an epic 5K run to Gati's, Austin's tastiest coconut-based ice cream spot! Free scoops were served, making it a sweet finish to an exhilarating event!

    Take a look! 
  • Pick Up Sand Volleyball Wednesday, Apr 21

    A fun and inclusive event with engaging in drills, open play sessions, and mini tournaments
    At Project Serve on one of our Bi-Weekly Sand Volleyball.

    Take a look! 
  • TurnUp CPG Happy Hour - Wednesday, Apr 17

    A comfortable evening environment for the CPG brands and our friends in Austin. We made a selection of amazing ciders with some refreshing Willpower Wellness Waters. It was a relaxed and enjoyable evening, perfect for networking and unwinding.

  • Bi-Weekly Yoga Classes Tuesday, Apr 16

    An after work wind-down yoga class at Vuka, followed by a social hour featuring our signature Mezcal Frescas, Wellness Waters and some yummy treats!
    * ​This yoga class isoccurring on a bi-weekly basis

    Watch Recap Video 
  • Wellness World - Wednesday, Mar 13

    At Willpower Wellness World, attendees embraced a holistic approach to wellness with insightful panels, a rejuvenating run, and an evening filled with vibrant vendor activations, mouthwatering BBQ, and craft cocktails. The power to be their best selves in every moment!

    Watch Recap Video 
  • Wellness House during SXSW 2024 - Saturday, Mar 9

    The Wellness House, diving into the world of cutting-edge CPG brands and connecting with their visionary founders. We dove into exclusive panel discussions, tested the newest offerings, and experienced the future of consumer packaged goods firsthand.

  • Willspike 4 Volleyball Tournament - Saturday, Feb 24

    Insightful panels, a rejuvenating run, and an evening filled with vibrant vendor activations, mouthwatering BBQ, and craft cocktails. Embrace a holistic approach to wellness at Willpower Wellness World – where the power to be your best self awaits!

  • Turn Up! CPG Celebration - Wednesday, Feb 21

    Hosted at the beautiful mindful Sapien Center, we will have Live Music, Food, Alc & Non-Alc Beverages and our fellow Austin CPG brands.
    Celebrate the CPG community, spend some quality time and have a little fun.

  • TurnUp! CPG Happy Hour - Jan 17, 2024

    Hosted by the amazing folks at Austin East Ciders, where we was doing a CPG Showcase with some fantastic local brands!

  • WILLPADELLE: Pádel at Polo Club - Dec 17

    An exclusive Pádel Play Day at the chic Polo Tennis and Fitness Club in Austin. As a thank you for coming out to the Dec 9 Willpaddle Festival.

  • ATX CPG & E-Commerce Holiday Party - Dec 13

    Celebrating the two most fun communities in Austin, the Consumer Packaged Goods and the E-Commerce folks to wrap up a crazy 2023, with amazing brands, people and libations

    Watch Recap Video 
  • WILLSPIKE - Dec 10

    Willspike: Hospital Pass Edition w/ Eric Hinman. Crossfit medicine ball work outs MEETS Volleyball

    Watch Recap Video 
  • WILLPADDLE 2 - Dec 9

    Third WillPaddle: Sand Volleyball Tournament AND Fitness Festival with a little training session brought by Project Serve Beach Volleyball

    Recap Video Here

  • Turn UP! CPG Celebration - Nov 15

    CPG Happy Hour to celebrate the CPG community, spend some quality time and have a little fun. Live Music, Food, Alc & Non-Alc Beverages and Austin CPG brands.

    Recap Video Here

  • WILLSPIKE 3 - Nov 11

    Third WillSpike: Sand Volleyball Tournament AND Fitness Festival with a little training session brought by Project Serve Beach Volleyball

    Recap Video Here

  • WILLPADDLE pickleball tournament - Sep 30

    At Other Racquet Social Club, an event with over 60 people coming out to make WILLPADDLE Pickleball tournament a huge success!

    View Recap Here.

  • Second edition of WILLSPIKE - Volleyball Tourney & Fitness Festival - Sep 9

    Willspike 2 volleyball tournament, an amazing and active afternoon.

    View Recap Video Here.

  • WILLSPIKE - Volleyball Tourney & Fitness Festival - Aug 5

    The Inaugural WillSpike Volleyball Tourney and Fitness. A fantastic way to spend a Saturday Night, playing volleyball and connecting with others.

    View Recap Video Here

  • Viva La Vida: Ferry Fiesta - May 6

    A Massive barge party with Bold Move Beverages to kick off the summer and celebrate our amigos south of the border with an all-star cast of sponsors.

    View Recap Video Here

  • Pre-Launch Party - March 15

    FREEWILL Pre-Launch party with in the heart of SXSW with Austin's finest entrepreneurs, CPG Industry Folks, Investors and overall great people

    View Recap Video Here.

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