Coming Events
TurnUP! CPG X ECOMM Holiday Party
Celebrating the two most fun communities in Austin, the Consumer Packaged Goods and the E-Commerce folks to wrap up a jam packed 2024. Before we get into the holidays 💪🏼
Become a Partner
If interested in becoming a partner or sponsor for our upcoming events, please fill out the request below and we will get back to you!
Past Events
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Willpower: Rackets Up For Fall - September 28
Take a look!An exclusive event where guests connected with amazing people and elevated their wellness through a fresh, modern Padel experience.
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TurnUP! CPG & ECOMM Celebration - September 18
Watch RecapCelebrating the two most fun communities in Austin, the Consumer Packaged Goods and the E-Commerce folks to wrap up Austin's spicy summer solstice.
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Sunday Service: Pick Up Sand Volleyball - August 08
Another coool Sunday Sand Volleyball at Project Serve
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Willspike Volleyball Fest w/OOFOS - Saturday, August 31
WILLSPIKE came back strong for our 1-year anniversary! We teamed up with OOFOS and pro volleyball star Carly Wopat, and the Blind Draws Format made it a fun event for everyone!
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TurnUp CPG Happy Hour - Wednesday, August 21
Chill vibes and craft brews at our last Austin CPG meetup. Connected with fellow brands, sipped on local favorites, and even tried some Willpower Wellness Waters.
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Meet Your Match - Pickleball Event - Thursday, August 15
The Austin's singles gathered for an epic Pickleball event with a live DJ, Gelato Paradiso, drinks from Hazlo, Upline Brewing, and Iron Wolf Distillery. It was the perfect vibe to meet someone special!
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Wind Down With Will Power - Sunday, August 11
Another coool Sunday Sand Volleyball at Project Serve
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Wind Down With Will Power - Thursday, August 8
Watch RecapWhat an unforgettable day for Willpower Women. We are SO grateful for the amazing sponsors, vendors, and attendees who made our women’s wellness retreat unforgettable.
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WILLPOWER: Women's Retreat - Sunday, August 04
Ladies kicked off their day with a morning walk and run, then enjoyed yoga, spa time, and awesome activities like self-defense and live podcasts. It was a fun and empowering women’s event!
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TurnUp CPG Happy Hour - Wednesday, July 17
A laid-back evening with fellow CPG brands and friends. Thanks to Texas-Boxed and ShipperHQ, for their support in fostering Austin's CPG community! It was a great evening.
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Sunday Service: Pick Up Sand Volleyball - Sunday, July 14
Kicking off Bi-Weekly Sunday Sand Volleyball (4th edition) Practice & Pick Up @ Project Serve. Sundays, from 2:00pm - 5:00pm
Open to everyone -
I Run for Ice Cream 5K - Friday, July 12
Take a look!Welcoming runners and walkers of all speeds. Participants enjoyed a sweet treat at the finish line, thanks to our partnership with ASICS.
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I Run for Ice Cream 5K - Sunday, June 23
Take a look!An awesome Sunday with WillPower's 5K run to ZED's for Austin's best real fruit ice cream! Lacing up our shoes and enjoying the delicious reward at the finish line.
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TurnUP! CPG & Ecomm Firestarter - Thursday, June 20
Watch RecapCelebrating the two most fun communities in Austin, the Consumer Packaged Goods and the E-Commerce folks to kick off the crazy hot Austin summer solstice
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Sunday Service VBALL: BYO Dad - Sunday, June 16
Kicking off Bi-Weekly Sunday Sand Volleyball (4th edition) Practice & Pick Up @ Project Serve. Sundays, from 2:00pm - 5:00pm
Open to everyone -
Willpower Palooza - Saturday, June 15
Watch RecapWe had an amazing time at the WILL POWER concert series! June Palooza was a hit, with new artists, local bands, Austin vendors, and drinks flowing at Sapien. It was a fun-filled event you wouldn’t have wanted to miss!
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80s Willspike & Chill - Saturday, June 8
Watch RecapWillspike's "80s Willspike & Chill" event at the new ATX Beach volleyball facility was totally tubular. Attendees rocked their best 80s gear, enjoying volleyball, icy cold plunges, and a rad retro vibe!
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Yoga Class - Tuesday, May 28
We wrapped up Memorial Day weekend with "Yoga & Chill" at SAPIEN CENTER. After a refreshing yoga class, attendees enjoyed Mezcal Frescas, Wellness Waters, and tasty treats during the social hour. The perfect way to relax and connect!
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I Run for Ice Cream 5K - Sunday, May 26
The event was a hit, with everyone enjoying complimentary scoops of delicious ice cream after the run. It was a fantastic way to blend fitness and fun, and it left everyone looking forward to the next gathering.
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TurnUp CPG Happy Hour - Wednesday, May 22
Take a look!A laid-back evening with fellow CPG brands and friends. Thanks to our sponsors, Michael Best and Bank of America, for their support in fostering Austin's CPG community! It was a wonderful time of networking and relaxation.
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Top Gun Sand Volleyball - Sunday, May 19
Take a look!3rd edition of our Sunday Services at Project Serve, this time the theme was Top Gun, and it was an amazing afternoon! Lovely isn't it?
Bi-Weekly Event -
Pick Up Sand Volleyball - Wednesday, May 5
Take a look!The 2nd edition of our fun and inclusive event with engaging in drills, open play sessions, and mini tournaments
At Project Serve on one of our Bi-Weekly Sand Volleyball. -
WillPower Palooza - Live Concert Series - Friday, May 3
Take a look!With indie bands, delicious food and drinks, and cool vendors, there was never a dull moment. The FRESCA Canning Machine was a hit, letting everyone create their own refreshing drinks. It was a day filled with music, food, and fun memories!
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Bi-Weekly Yoga Classes - Tuesday, Apr 30
Take a look!Our after work wind-down yoga class at Vuka, followed by a social hour featuring our signature products and some yummy treats!
This yoga class is occurring on a bi-weekly basis -
I Run for Ice Cream 5K - Sunday, Apr 28
Take a look!We hosted an epic 5K run to Gati's, Austin's tastiest coconut-based ice cream spot! Free scoops were served, making it a sweet finish to an exhilarating event!
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Pick Up Sand Volleyball - Wednesday, Apr 21
Take a look!A fun and inclusive event with engaging in drills, open play sessions, and mini tournaments
At Project Serve on one of our Bi-Weekly Sand Volleyball. -
TurnUp CPG Happy Hour - Wednesday, Apr 17
A comfortable evening environment for the CPG brands and our friends in Austin. We made a selection of amazing ciders with some refreshing Willpower Wellness Waters. It was a relaxed and enjoyable evening, perfect for networking and unwinding.
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Bi-Weekly Yoga Classes - Tuesday, Apr 16
Watch Recap VideoAn after work wind-down yoga class at Vuka, followed by a social hour featuring our signature Mezcal Frescas, Wellness Waters and some yummy treats!
* This yoga class isoccurring on a bi-weekly basis -
Wellness World - Wednesday, Mar 13
Watch Recap VideoAt Willpower Wellness World, attendees embraced a holistic approach to wellness with insightful panels, a rejuvenating run, and an evening filled with vibrant vendor activations, mouthwatering BBQ, and craft cocktails. The power to be their best selves in every moment!
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Wellness House during SXSW 2024 - Saturday, Mar 9
The Wellness House, diving into the world of cutting-edge CPG brands and connecting with their visionary founders. We dove into exclusive panel discussions, tested the newest offerings, and experienced the future of consumer packaged goods firsthand.
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Willspike 4 Volleyball Tournament - Saturday, Feb 24
Insightful panels, a rejuvenating run, and an evening filled with vibrant vendor activations, mouthwatering BBQ, and craft cocktails. Embrace a holistic approach to wellness at Willpower Wellness World – where the power to be your best self awaits!
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Turn Up! CPG Celebration - Wednesday, Feb 21
Hosted at the beautiful mindful Sapien Center, we will have Live Music, Food, Alc & Non-Alc Beverages and our fellow Austin CPG brands.
Celebrate the CPG community, spend some quality time and have a little fun. -
TurnUp! CPG Happy Hour - Jan 17, 2024
Hosted by the amazing folks at Austin East Ciders, where we was doing a CPG Showcase with some fantastic local brands!
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WILLPADELLE: Pádel at Polo Club - Dec 17
An exclusive Pádel Play Day at the chic Polo Tennis and Fitness Club in Austin. As a thank you for coming out to the Dec 9 Willpaddle Festival.
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ATX CPG & E-Commerce Holiday Party - Dec 13
Watch Recap VideoCelebrating the two most fun communities in Austin, the Consumer Packaged Goods and the E-Commerce folks to wrap up a crazy 2023, with amazing brands, people and libations
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WILLSPIKE - Dec 10
Watch Recap VideoWillspike: Hospital Pass Edition w/ Eric Hinman. Crossfit medicine ball work outs MEETS Volleyball
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WILLPADDLE 2 - Dec 9
Third WillPaddle: Sand Volleyball Tournament AND Fitness Festival with a little training session brought by Project Serve Beach Volleyball
Recap Video Here
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Turn UP! CPG Celebration - Nov 15
CPG Happy Hour to celebrate the CPG community, spend some quality time and have a little fun. Live Music, Food, Alc & Non-Alc Beverages and Austin CPG brands.
Recap Video Here
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WILLSPIKE 3 - Nov 11
Third WillSpike: Sand Volleyball Tournament AND Fitness Festival with a little training session brought by Project Serve Beach Volleyball
Recap Video Here
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WILLPADDLE pickleball tournament - Sep 30
At Other Racquet Social Club, an event with over 60 people coming out to make WILLPADDLE Pickleball tournament a huge success!
View Recap Here.
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Second edition of WILLSPIKE - Volleyball Tourney & Fitness Festival - Sep 9
Willspike 2 volleyball tournament, an amazing and active afternoon.
View Recap Video Here.
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WILLSPIKE - Volleyball Tourney & Fitness Festival - Aug 5
The Inaugural WillSpike Volleyball Tourney and Fitness. A fantastic way to spend a Saturday Night, playing volleyball and connecting with others.
View Recap Video Here
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Viva La Vida: Ferry Fiesta - May 6
A Massive barge party with Bold Move Beverages to kick off the summer and celebrate our amigos south of the border with an all-star cast of sponsors.
View Recap Video Here
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Pre-Launch Party - March 15
FREEWILL Pre-Launch party with in the heart of SXSW with Austin's finest entrepreneurs, CPG Industry Folks, Investors and overall great people
View Recap Video Here.