About Us

Hey, I’m Bill Murphy!

I’m the Founder & CEO of Willpower, and at my core, I’m a community builder, connector, and experience creator. A little about me:

  • Spent 7 years at SAP (a big software company) in Consulting, Sales & Partnerships, starting as a summer intern

  • Passionate about bringing people together and curating experiences that inspire growth, performance, and connection

  • Been on my own health & wellness journey over the last few years—learning, experimenting, and now sharing what works

  • Obsessed with volleyball, pickleball/tennis, community workouts, biohacking, running, and, of course, ice cream & cookies!

WHY WILLPOWER?

Willpower was built on the belief that performance, wellness, and community go hand in hand. Whether it’s through curated events, high-performance collaborations, or brand-building initiatives, we create spaces for ambitious individuals and organizations to level up.

We’re not just about building businesses—we’re about building ecosystems where people and brands can push boundaries, unlock new potential, and connect with like-minded communities.

WHAT WE DO

Willpower Brands is a venture studio that partners with founders, investors, and industry leaders to launch, grow, and scale consumer brands in the health, wellness, and performance space. Our focus areas include:

  • BRAND INCUBATION & ACCELERATION:

    We help early-stage consumer brands get off the ground by providing strategic guidance, operational support, and access to capital.

  • CPG COMMUNITY & EVENTS:

    We create high-impact industry events for CPG founders, investors, and operators to connect, share insights, and drive business growth.

  • GROWTH & DISTRIBUTION STRATEGY

    We provide hands-on support in sales, partnerships, retail strategy, and marketing to help brands expand their reach.

  • FUNDRAISING & INVESTMENT SUPPORT

    We help founders navigate fundraising, from seed rounds to scaling, by connecting them with the right investors and strategic partners.

WHAT WE DO

Willpower Performance is a global innovation collective dedicated to unlocking peak performance through cutting-edge research, high-level collaboration, and elite training experiences.

We bring together top experts from diverse fields—including sports science, high-tech industries, military, and government agencies—to explore the intersection of human and machine performance. Our focus areas include:

  • ELITE HUMAN PERFORMANCE

    Leveraging data, science, and training methodologies to enhance cognitive and physical performance.

  • HUMAN-MACHINE COLLABORATION

    Exploring the synergy between humans and technology in high-performance environments.

  • STRATEGIC PARTNERSHIPS & RESEARCH

    Working with organizations like NASA, ARMY, DARPA, and DIU to advance performance innovation.

  • EXPERIMENTAL EVENTS & TRAINING

    Hosting hands-on workshops, competitions, and simulations to push the boundaries of what’s possible.

FOR INQUIRIES, CONTACT US!

At Willpower, we believe in pushing limits, showing up, and surrounding ourselves with the right people. Let’s build something legendary—together.